The outfits of Ritu Kumar designer saree and dresses collection 2013 are representing the Indian heritage and different kinds of Indian embroidery. For the fashion industry of India Ritu Kumar is a synonym.Ritu Kumar created inroads in the fashion world by producing excellent examples of the work of creativity and art with her own way of blending modernity and tradition. She was born on November 11, 1944 in Amritsar city of Punjab. Ritu Kumar started her venture in late 60s with two tablets in small village which was located near Kolkata city with only a few hand block prints. She progressed with the passage of time and produced some of the India’s most exquisite accessories, outfits and garments in leather, silk and cotton.
Ritu Kumar Designer Saree & Dresses Collection 2013
Ritu with her creativity demonstrated that the fabric which are hand made can look more glamorous than the fabrics produced by the machines in her designer sarees and dresses collection 2013. She also produces Indo-West fusion outfits with block prints, craft inputs and embroidery on Western styles. Ritu Kumar presented the culture, heritage and traditions of India before the whole world. Ritu Kumar produces evening wear, casual wear, formal evening gowns, swim wear and traditional Indian wear.She has also been awarded by many organizations like Outstanding Women Entrepreneur Award by PHDCC, Lifetime Achievement Award by NIFT and Lifetime Achievement award at Kingfisher Fashion Fantasia.
The bridal ward robes that have been designed by Ritu Kumar are very creative and unique. These are admired for their color choice and designs. Many of the Bollywood star prefer the bridal wardrobes of Ritu Kumar on their wedding day. Ritu Kumar has established her outlets in all the big cities of India. Each outfit of this collection is highlighting a seamless traditional weaves and modern design sensibilities of marriage. This collection is containing heavily embellished lehenga choli, sarees and Indian shalwar kameez.
Bright colors have been used in the collection and the colors and hues are highlighting different moods of femininity. Ritu Kumar has payed special attention to palette in this collection. Zardozi embroidery, mirror work with gota and Swarovski crystal embellishments are giving a royal look to this collection.All these are also making Ritu Kumar designer saree and dresses collection 2013 perfect as bridal wear, however this collection can also be used as causal wear, party wear and formal wear.
Label is the sub brand of Ritu Kumar and this brand mainly caters the attention of modern women of this time.